The Wings For Life charity, which is part-founded by Red Bull owner Dietrich Mateschitz, is to run a 2014 campaign for Formula One fans to compete with one another in raising money for research in to spinal cord injury.
The challenge is aimed at groups or individuals who have a passion for the sport and are able to raise funds in return for some exclusive prizes, including a tour of Red Bull’s Milton Keynes factory and signed team memorabilia.
In November 2014, the final winner will be chosen and will be handed the opportunity to drive the Red Bull simulator that the team’s drivers use in preparation of a Grand Prix weekend, with worn, signed and framed items also passed on to the highest raising team or individual.
As an incentive, Red Bull are offering a further prize to all entries that raise over £10,000. This is a Red Bull factory tour, including a champagne buffet and a Q & A session with Team Principal Christian Horner.
“We’re proud to be supporting the Wings for Life Formula One Challenge again – it’s a great chance for us to give something back to fans whilst encouraging them to raise money for a vital cause,” said Horner. “I’ll look forward to meeting next year’s teams and discussing team tactics together. I hope they will show the same passion and determination as this year’s challengers who have tirelessly competed for the top spot!”
The Wings For Life charity, who’s second founder is two-time motocross World Champion Heinz Kidigadner, was set up following a tragic accident for Kidigadner’s son that left the young man with quadriplegia.
Since then, the charity has used the strength of Red Bull’s worldwide recognition to raise money in research and prevention of spinal cord injury. Many Formula One fans have joined Horner and Adrian Newey in recent years to take part in a run around the Silverstone circuit in order to raise money and awareness for the charity.
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