Here is something a little different: Honda, which is gearing up for a return to F1 in 2015, has made a commercial in Japan featuring acoustic technology which allows them to recreate Senna’s pole lap at Suzuka from 1989.
It’s eery and exciting and shows amazing ambition.
Using a system of speakers and lights set up around the length of the 5.8 kilometre circuit, they made a piece of sound and light magic, which gives a flavour of the way they plan to approach their return to F1.
The messaging behind the commercial is all about the power of data and connectivity in the new generation of road cars; a huge topic in the automotive world at the moment and one where F1 can play its part with Innovations coming through telemetry and data transfer.
It sets Honda’s stall out very nicely at this early stage. They will lean on their stunning heritage with McLaren and Senna, but they will also be all about cutting edge technology in 21st century F1.