McLaren and TAG Heuer have announced a new partnership which sees the watchmaker extend its commitment to the British team.
Speaking at the Geneva Motor Show, TAG Heuer president and CEO Jean-Christophe Babin and executive chairman of the McLaren Group Ron Dennis said that the watchmaker would continue to supply the official timepiece to the Formula 1 team.
The partnership also extends to include McLaren Automotive, the sports car arm of the business which includes the 12C and McLaren P1.
TAG Heuer, who began its relationship with McLaren 28 years ago, will also support McLaren’s Young Driver Development programme, a scheme which identifies and supports talented young drivers.
Last month, 2012 EuroCup Formula Renault 2.0 champion Stoffel Vandoorne joined the programme which also features Formula Renault 3.5 driver Kevin Magnussen, son of former McLaren race driver Jan Magnussen, and EuroCup driver Nyck de Vries.
Mexican Sergio Perez, who joined the team from Sauber for this season and has spent time with TAG Heuer’s watchmakers, also becomes an ambassador for the Swiss company together with team-mate and 2009 world champion Jenson Button.
Dennis said: “I am delighted to be able to extend and broaden our longstanding relationship with TAG Heuer. We have shared a successful partnership lasting 28 years, during which time we have achieved world-beating success on the track.
“Excitingly, our relationship will now extend to the road. McLaren Automotive has designed some of the world’s most exciting cars and we share with TAG Heuer an ethos of inspirational design, exemplary quality, high performance and attention to detail making us natural partners.”
Babin added: “Today we also celebrate common values – performance, precision, prestige and innovation that have guided us since 1985 and that will continue to unite us.”