Posted on January 23, 2013
Darren Heath

The Lotus F1 Team has announced that it will pull the covers of its 2013 challenger, the E21, in an online ceremony on Monday 28th January, making it the first 2013 Formula 1 contender to break cover.

Fans can join in the fun, as the whole event will be streamed live from the team’s base in Enstone; the launch will be broadcast on the team’s YouTube channel – http://www.youtube.com/lotusf1team – from 19:15 (GMT) / 20:15 (CET).


We will have technical analysis of the new car soon after the launch here on JA on F1. So be sure to check in to find out what the talking points are on the new cars.

The event will also be broadcast live on Sky Sports News HD in the UK, including exclusive interviews and additional content.

The team will post interviews with the drivers and shots of the new car on its website.

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Lotus to be first to unveil new car – Online
46 Responses

  1.   1. Posted By: goferet
        Date: January 23rd, 2013 @ 7:14 pm 

    Hey January 28th >>> That’s next week man >>> Yippie!!!

    So what? Does this mean Lotus have been working of this piece of machinery for quite sometime and seeing as they’re my pick for the fastest car in 2013, it just might be so, you know.

    Alright bring it on, however, can’t make up my mind on who will unveil the prettiest 2013 car >>> maybe Mercedes who knows (all those technical directors have to be good for something)

    Say, am I the only one that’s thinking that this no-fuss/no-press online only Lotus launch was Iceman’s idea, least we forget, he knows what he’s doing hehehe.

    [Reply]

    Sri Reply:

    @goferet: You seem to have warmed up to Lotus especially Kimi. How come? Your posts last year seem to be on a different note as far as Kimi was concerned.

    [Reply]

    goferet Reply:

    @ Sri

    You seem to have warmed to Lotus
    ———————————————–

    Well, what can I say, Lotus was the surprise of last season and they pretty much impressed me and that’s why they’re my top pick this season (mainly based on superstition am afraid)

    As for Kimi, once upon a time I used to root for him till I changed camps.

    [Reply]


  2.   2. Posted By: Anne
        Date: January 23rd, 2013 @ 7:48 pm 

    Please don´t ask Kimi to go to work on a Monday. Why Lotus has to be the first team? They should wait until the first test begins. Kimi shouldn´t be bother with presentations and inteviews in late January. That´s insane.LOL!!!
    Jokes aside I love Kimi and I can´t wait to take a look at the car. I really wish Lotus and Kimi the best of luck this season

    [Reply]

    Wayne Reply:

    Lol, I can’t wait to see the first of the new cars either. I know it will bare little resemblence to the car that rocks up for the first race but still…. exciting times!

    [Reply]


  3.   3. Posted By: ed24f1
        Date: January 23rd, 2013 @ 7:50 pm 

    Is the Honeywell deal still going ahead?

    [Reply]

    James Allen Reply:

    You hear maybe not, but all will be revealed on Monday

    [Reply]

    C Lin Reply:

    I thought its off already.
    Let you said James, all will be revealed come 28 January.

    [Reply]


  4.   4. Posted By: Shmeeeeve
        Date: January 23rd, 2013 @ 9:01 pm 

    Hope their streaming goes better than last year! Didn’t they have a technical problem that meant the website wouldn’t work or something?

    Also, why isn’t Sky’s F1 channel showing it rather than Sky Sports News? It’s been showing the ‘Your home for Formula 1′ loop for months, you would have thought they’d jump at the chance to put something else on!

    [Reply]

    Chromatic Reply:

    You’re paying for Sky F1 out of season ???

    [Reply]

    Peter Reply:

    It comes as standard with the Sky HD package. If Shmeeeve is in the same situation as I am, they have never had to pay extra for Sky F1 ever.

    (So far, at least. Fingers crossed it stays that way.)

    [Reply]

    iceman Reply:

    It’s not a premium channel, it’s part of a general Sky HD package that includes many other channels.

    [Reply]

    iceman Reply:

    At least, it is at the moment.

    C Lin Reply:

    You can catch it live on youtube as well.

    [Reply]

    The Catman Reply:

    Apparently Sky’s new F1 coverage starts on 15th February….

    TC

    [Reply]


  5.   5. Posted By: vicnsi
        Date: January 23rd, 2013 @ 9:05 pm 

    Be one of the first to hear the E21 ROOOOOAAAR into life for the very first time….

    https://soundcloud.com/lotusf1team/e21-first-fire-up

    First blood to Lotus!

    WOOOOhooooooooo!!!

    Bring on F1 2013!!

    [Reply]


  6.   6. Posted By: alam
        Date: January 23rd, 2013 @ 9:49 pm 

    I hope they do a Mclaren, ie unveil car a that looks nothing like the one the end up with at the start of the race.

    I like that, rival teams don’t get time to copy sorry!! I mean understand the car as it is too late.

    [Reply]

    hero_was_senna Reply:

    It’s not only Mclaren.
    All the teams unveil their cars with wings from previous season, or not all the parts fixed to the bodywork for this very reason.

    [Reply]

    Kay Reply:

    +1

    2010 McLaren introduced their car without the F-duct. Caught everyone out.

    [Reply]


  7.   7. Posted By: alam
        Date: January 23rd, 2013 @ 9:51 pm 

    Dear James,

    As we are on the topic of Lotus do you think the swapping of race engines of Kimi and Webber will be to their benefit or detriment?

    Thanks

    [Reply]

    James Allen Reply:

    I think Webber’s engineer Ciaron Pilbeam is going to be a senior engineer for Lotus, not specifically Kimi’s engineer. That’s Mark Slade still, as far as I know

    [Reply]

    Chromatic Reply:

    James, have they still got Permaine or if not, where is he now?

    [Reply]

    toleman fan Reply:

    James, what was the role split between Simon Rennie and Mark Slade last year, esp re. Kimi? Am I right that it was Rennie on the radio who triggered the (in-)famous, “I know what I’m doing…” stuff?

    [Reply]

    James Allen Reply:

    Yes, that was him. Slade was main engineer.

    It’s a good promotion for Rennie.


  8.   8. Posted By: F12012
        Date: January 23rd, 2013 @ 11:07 pm 

    Great, can’t wait to see all the new cars, maybe lotus can spring a surprise this year with kimi

    [Reply]

    C Lin Reply:

    I think budget is still a problem compared with the top teams. My guess it would again end up around top 4/5 in WCC for 2013.

    [Reply]

    toleman fan Reply:

    + 1, sadly.

    [Reply]


  9.   9. Posted By: blah
        Date: January 23rd, 2013 @ 11:51 pm 

    I just hope they don’t have that buxton guy hosting again…

    [Reply]


  10.   10. Posted By: Dave C
        Date: January 24th, 2013 @ 2:25 am 

    At the end of the day when its all said and done, the Mclaren will again have the fastest car but handicapped by their drivers just like last year, Kimi should go back to Mclaren and gain the title thats owed to him by multiple mechanical failure when they were the fastest package in F1 in years 2003 and 2005, I think the iceman would wipe the floor with Perez and even Button.

    [Reply]

    Elie Reply:

    He creamed button in the e20 in his first year back. So imagine what he would have done in a mclaren

    [Reply]

    Wanja Reply:

    That depends if the McLaren would have suited his driving style and if he would’ve got along well with his engineers.

    [Reply]

    Elie Reply:

    A good driver sets the car up to suit his driving style. Kimi never had a problem in his 4 years at Mclaren & he certainly had no problem setting up his Lotus after 2 years out of the sport.

    Spinodontosaurus Reply:

    Button was destroyed by Hamilton in 2013 but Mclaren managed to make sure the points table didn’t reflect this (not deliberately, conspiracy theorists).
    I highly, highy doubt a rusty and overly cautious Kimi would have got near the level Hamilton did.

    [Reply]

    Jake Reply:

    Kimi to McLaren- I don’t think so.
    “Kimi tuck your shirt in” says MW. “Leave me alone, I know how to wear a shirt” replies Kimi. “Shut the door on your way out” cries MW.

    McLaren was handicapped by Lewis last year?

    [Reply]

    Chapor Reply:

    Really…? It was the drivers fault? Please explain…

    [Reply]

    Kay Reply:

    The drivers didn’t handicap the team last year. Hamilton suffered from various failure.

    [Reply]


  11.   11. Posted By: Elie
        Date: January 24th, 2013 @ 5:50 am 

    Great News- Lotus I think will continue to grow in popularity if the results are anything like last year.

    The teaser Lotus posted on Twitter showed gills on what looked like the air intake- is this the passive DRS theyve been working on in 2012 ??- I cant wait to see. The other thing will be if the new Pirellis will warm up better will suit the Lotus package-hopefully improve their quali performance.

    I hope Kimi comes out even stronger than last year. Godspeed Iceman- I cant wait to see testing.

    [Reply]


  12.   12. Posted By: Elie
        Date: January 24th, 2013 @ 7:12 am 

    Link to the tweet teaser of the E21. For anyone interested.
    http://twitter.com/Lotus_F1Team/status/291577981523083265/photo/1

    [Reply]


  13.   13. Posted By: Scuderia McLaren
        Date: January 24th, 2013 @ 7:28 am 

    I have a soft spot for Kimi. I am very much into the analysis of driving styles and really think his ability is mega when switched on. It seems though, to me anyway, that his performance window is the size of a small coin.

    A bit like Jenson in that way, though their respective styles differ greatly. For both, the car has to be balanced to their liking and all the little things need to be spot on. If so, they can be mega. In kimi’s case, it is like watching Senna’s style. Really epic.

    If the new Pirelli’s are anything like they say they will be, I think Kimi and Lotus will be the dark horse. A year up their sleeves and a car to Kimi’s liking… plus tyres to suit, well it could be an upset.

    [Reply]


  14.   14. Posted By: McHarg123
        Date: January 24th, 2013 @ 7:39 am 

    I’m a big fan of Lotus and Kimi, and honestly think they are a real chance of a title tilt. They might not be up there with the likes of Red Bull, Ferrari and McLaren in terms of development rate but Kimi’s consistency and hopefully Romain’s improved track awareness will spring a surprise this year.

    [Reply]


  15.   15. Posted By: Jake
        Date: January 24th, 2013 @ 3:07 pm 

    Before we get too excited and give Kimi third spot in the WDC before the season starts, we should remember last season there were a few anomalies in the final rankings related to reliability issues and rookie carnage.
    We should expect that the problems with the Renault alternator have been fixed and that Red Bull reliability, particularly Webber’s car, will be back to normal. We also saw that the operational problems affecting McLaren had been addressed last season and the tire problems that caused Button major problems in the first half of the season are unlikely to reappear this year.
    Massa was also showing some of his old form in the last few races, no reason why that should not continue into the new season.
    The demolition derby drivers have had a year to settle down therefore we should expect fewer first lap pile ups.
    Basically Kimi will have to fight much harder for each and every point with close competition from Button, Webber and Massa. There is also the unknown quantity that is the new 2013 Merc. The Merc has the potential to be fast. If they have sorted the issues we can add Rosberg and Hamilton into the mix. They will all be taking points from each other over the season. Think it’s going to be tough going for the Lotus.

    [Reply]


  16.   16. Posted By: Sufyaan Patel
        Date: January 24th, 2013 @ 8:08 pm 

    James,

    There are rumours that James Allison is also on the way out. Have you heard anything?

    Moving on, I believe Lotus may well close the gap on those in front. They didnt exploit the coanda exhaust as well as the top 3, so maybe they wont miss it as much. Just like the start of 2012, the top 3 teams seemed to have lost some of their advantage without their more advanced EBD systems. So it’ll be interesting to see how this plays out.

    So yeah, dark horses are Lotus for me. I feel it may be Ferrari’s year though. They seem to have put that wind tunnel behind them and with proper data/tools to work with, I expect them to come out with a very strong package.

    [Reply]

    James Allen Reply:

    If I were Whitmarsh and I was about to lose Paddy I would have James at the top of July list, probably ahead of any of the internal candidates

    [Reply]

    Sufyaan Patel Reply:

    Thanks. Sums up how much of a loss he will be.

    I’ll wait for the eventual news…. If/when it goes ahead.

    [Reply]

    toleman fan Reply:

    Ahead of trying to extract Ross or Bob Bell (or someone else?) from Merc?

    I know Merc have deeper pockets than Lotus. But if I was at Brackley, I’d be polishing my cv…

    [Reply]


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