The importance of the United States market to Formula 1 was a topic of constant discussion during the inaugural Austin Grand Prix weekend and there were several outreach initiatives during the weekend, including a FOTA Fans Forum and a business symposium to take F1 into the Texan and wider US business community.
The Motor Sport Business Forum, which over the past eight years has established itself as the leading event for discussion and networking on the major issues around the world of motorsport business, hosted the inaugural Texas Business Symposium at the University of Texas.
Over 200 delegates, both from the local business community and the world of F1 itself, attended the forum with a number of senior figures from the Circuit of the Americas and F1 making speeches during the course of the event.
The keynote speech was delivered by Mercedes’ F1 CEO Nick Fry while CoTA co-founders Red McCombs and Bobby Epstein also addressed the floor.
Pirelli’s Paul Hembery also gave a talk as did Marussia team president Graeme Lowdon, along with sponsorship heads from prominent F1 partners Tata Communications and Santander.
The forum was also about F1 stakeholders gaining a wider understanding of the Texan business sector and the CEO of the event’s organisers, Katja Heim, said: “The success of the symposium clearly demonstrates there is an appetite in the US market to explore the many commercial opportunities that F1 has to offer.”
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