“F1 is all about innovation” – Ross Brawn, AMG Mercedes F1 team principal
We are delighted to launch a new section of the JA on F1 site, aimed at bringing fans closer to the sport and dedicated to the very heartbeat of F1: Innovation.
Research has shown that F1 fans see Innovation as one of the sport’s USPs and a key area of interest. Innovation puts puts the “Wow Factor” into F1. The cars are remarkable as is the pace of their development. F1 is real life on fast forward, it’s the speed of thought and innovation that really sets it apart.
We will have 3d animations, videos explaining how F1 cars work, an image gallery with the latest ideas on the cars as well as regular posts, insights and analysis, with input from the key names in the sport. The idea is to have a section full of original content that all F1 fans can understand and which helps them to get more from the sport.
However we will not just be looking at car technology, but groundbreaking ideas in all areas of the sport; we’ll look at any fresh ideas in rule making, the TV coverage and communication of the sport, even new ideas for team gear or websites. We’ll have a regular guest blog from one of the key behind the scenes technical people and innovators in the sport, looking at new ideas.
To help us bring this section to reality we have to thank Tata Communications, a new company to F1 but one that is set to change it. Readers will remember that at the start of the year they announced a groundbreaking deal with FOM to provide fixed line connectivity at every F1 track, which will soon replace satellites in the broadcast of the TV world feed and will give the teams the chance to send and receive data from the factories much more quickly. And fans will be able to interact much more with the the sport via their computers, iPads and mobile devices.
As a company innovating in F1, who better to support us as we seek to bring unique content to fans all about Innovation?
* Like all areas of JA on F1, this section is fully interactive with comments so if you have areas you’d like to see covered on the Innovation and Technology page then please do get in touch via the comments section.