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Red Bull charity campaign raises €1 million
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Red Bull
Posted By: James Allen  |  19 Jun 2012   |  8:39 pm GMT  |  11 comments

Red Bull’s initiative that will see its cars run with liveries featuring the faces of fans at the British Grand Prix has proved a major success with the world champion team announcing that it has raised €1 million for its spinal cord injury charity.

To get their picture onto the one-off collages that will run on Sebastian Vettel and Mark Webber’s RB8s at Silverstone next month fans had to upload a picture of their choosing onto a special website and pledge €15 (£12) to the Wings of Life charity, which funds worldwide research into spinal cord injury, with Red Bull Racing promising to match every donation made. With many people donating more than the miniumum amount, and many famous F1 names giving their backing to the scheme, RBR has now confirmed that the campaign reached the spectacular €1m mark at the close of play.

Bernie Ecclestone, Niki Lauda, Damon Hill, Sir Jackie Stewart and David Coulthard were among the F1 figures to make their own donations to the scheme and Wings for Life says the money raised will prove invaluable to the charity’s work.

“Scientific research is very cost intensive and Faces for Charity is going to make a huge difference to our ability to fund the most promising research projects,” said the charity’s managing director Anita Gerhardter. “I can’t overstate how much this will help us progress towards our goal to find a cure for spinal cord injury.”

Red Bull team principal Christian Horner added: “Faces for Charity is going to make this year’s race at Silverstone extra special. It will be a privilege for the drivers and the team to race with thousands of fans by our sides. Most importantly, it will create a real buzz for Wings for Life and spread awareness about their vital work.”

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11 Comments
  1. Sean hardman says:

    Well done Red Bull. Lots of money and awareness raised.

  2. Davexxx says:

    I haven’t seen a response to a previous question – how do they ‘transfer’ (pardon the pun?) the images onto the car? Is it a series of transfers laboriously stuck onto the cars one by one? Or is modern technology such that they can now simply drive the car through some laser-guided jet paint sprayer just like a car wash?!!

    1. Henry says:

      I’m no expert but I’d imagine that its a wrapping system where the images are printed onto a single transfer sheet and then fitted over the car body and transfered as one massive image. There is a brief video on how it works here:
      http://videos.howstuffworks.com/medialink/2608-wrapping-your-car-video.htm

  3. Elie says:

    Great result Red Bull

  4. Gordon says:

    Well done to Red Bull, an excellent effort. I wonder how many drivers have sneaked their faces onto those RB8s? It could be the closest some of them get to the front of the grid in (on) an F1 car!

    @Davexx: I would imagine they’re using some kind of vinyl wrap for the cars. It’s the same thing that they use to cover taxis & buses in huge full sized adverts.

  5. Kay says:

    Hmm.. I think they can probably raise a few more dollars by each of their senior staff taking a month’s cut in their salary =)

  6. Mark Downunder says:

    Former world formula one champion Jacques Villeneuve will race in next month’s V8 Supercar Championship event in Townsville.

    Villeneuve, who claimed the 1997 formula one championship, will make a cameo appearance in Australia, competing in both races as pat of the Townsville 400.

    The 41-year-old Canadian also won the 1995 CART Championship and competed on the NASCAR circuit

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