Ferrari will donate over £1.4 million to the families of the victims of the earthquakes that devastated northern Italy last month following a hugely successful online auction over recent weeks.
Twenty three people died and several hundred were injured after the Emilia Romagna region was hit by two deadly earthquakes measuring 6.0 and 5.8 on the Richter Scale respectively inside 10 days at the end of May. Thousands of local residents were also made homeless and many of the region’s cultural buildings were destroyed. The shocks were felt at Ferrari’s Maranello headquarters, which are located less than 50km away, and following the second shock the team suspended work at their factory for the day so their employees could return to their families.
With Ferrari being not only one of the biggest companies in Italy, but one of its biggest symbols, its response to the earthquakes was swift with an auction on its website organised and many pieces of sought-after memorabilia made available. The Italian outfit says Ferrari clients and enthusiasts from around the world duly rallied to the cause with the final sum raised announced as being in excess of €1.8 million (£1.45 million).
Over €1.4m of the overall total came from an American bidder alone who for that money will get his hands on the stunning Ferrari 599XX that was made available as one of the lots, the new owner to have the sportscar delivered to him by Fernando Alonso and Felipe Massa at the Italian GP in September. In other eye-catching results, a nose-cone from Ferrari’s 2009 F1 car, the F60, sold for €23,000 while the engine that powered the team’s most recent constructors’ championship-winning car from 2008 went for €80,000.
Ferrari president Luca di Montezemolo admitted he hadn’t expected quite such a sensational final total from the two-week auction. “A pole position result: I knew I could count on the big-heartedness of the Ferraristi but they’ve still managed to surprise me once again. I would like to thank all the clients, collectors and enthusiasts that did their bit. Their bids have sent out a message of warmth and solidarity to the people in our region affected by this tragedy.”