The Monaco Grand Prix’s reputation as the most glamorous stop on the Formula 1 calendar is as long-established as the sport itself and for this year TAG Heuer, sponsor of the blue riband race and the McLaren team, pulled out all the stops in celebration of the race weekend.
The centrepiece of TAG’s Monaco events was a branded yacht moored in the port, where the Swiss luxury watchmaker hosted a weekend of events for VIPs and the F1 fraternity. One of these was to announce Lotus’s Swiss-born French driver Romain Grosjean as the company’s newest brand ambassador, along with the news that TAG had extended its partnership with the organisers of the Monaco GP, the Automobile Club de Monaco, which began last year. The watchmaker also launched its latest limited edition Monaco GP and Monaco Automobile Club chronographs.
France’s four-time world champion Alain Prost was one of many famous figures to pay a visit to the TAG Heuer yacht, along with celebrities from both Switzerland and France, while on Saturday evening Jenson Button and girlfriend Jessica Michibata were among the special guests and greeted by the president and CEO of the company, Jean-Christophe Babin.
The film director Ron Howard, whose movie credits includes Apollo 13 and Da Vinci Code, was also aptly among the star-studded guests with the American now currently working on the F1 biopic Rush which chronicles the extraordinary 1976 title battle between Niki Lauda and James Hunt.