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Ferrari Offer On-line Auction For Earthquake Victims
Scuderia Ferrari
Darren Heath
Posted By: Matt Meadows  |  31 May 2012   |  8:34 pm GMT  |  8 comments

Italy has been rocked in recent weeks by a series of earthquakes that have destroyed the lives of many families in the Emilia-Romagna region of the nation, which is the home to the city of Modena; a name prominent with both Ferrari and motoring fans alike. Ferrari had to stop work in Maranello for a day this week.

Ferrari are holding an on-line auction to raise funds for the families of those who have lost their lives, a number that currently stands at 23. The auction will have a designated section on the companies on-line Ferrari Store, allowing the public to directly aid those affected.

The two earthquakes each had a magnitude of around 6.0 on the Richter scale and due to their proximity to the Ferrari Formula One teams base in Maranello, particularly the most recent, employees were made to leave work early on Tuesday of this week to ensure the safety of themselves and their loved ones.

The auction is set to have a spectacular array of items on offer, the most costly of which is sure to be a Ferrari 599 XX Evo. The track-based GT car has a commercial price of £1million and is a high performance track-based car born out of the same F1 technology that has created the race winning F2012. There is also a chance for the avid (and well-off) Formula One fan to indulge as there is a V8 engine up for auction as well as a selection of helmets and race suits donated by Fernando Alonso and Felipe Massa.

News about the disasters have prompted immediate generosity through monetary donations from clients, collectors and the overall general public, each offering the Prancing Horse funds with which to aid the families of the lost and other injured victims.

This showing of solidarity and generosity has proven beneficial in the past when money was donated to Ferrari following the Abruzzo earthquake, with the amount received contributing to the reconstruction of the region. This was shown furthermore during the Japanese disaster in 2011 as Ferrari, through donations, were able to build two after-school facilities and make an overall contribution of 80 million Yen (£700,000).

The auction can be found at www.ferraristore.com

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8 Comments
  1. Michael Grievson says:

    This shows why Ferrari are loved in Italy and also the generosity of people, whether their donations are large or small

  2. Lindsay says:

    Pedantry alert: The Richter scale hasn’t been used for about 40 years.

    I went off to the website to dream about what I would buy if I had hilarious amounts of money lying around and no good idea what to do with it, but I can’t seem to find the auction.

    1. Phil says:

      Richter scale seems to be mentioned every time there’s news coverage of a quake. What’s replaced it?

      I couldn’t find the auction either, wondered if missed it as using phone, will look again from PC but would appreciate a direct link to it please James

    2. Lindsay says:

      Hmm… I guess it’ll be up when they’re ready.

    3. MISTER says:

      Lindsay, same here. I think the items will be announced next week. The auction itself is next week. I am dreaming of getting a FA helmet, but I imagine will be quite expensive.
      But I can still dream about it, right?

    4. nick says:

      I’m in New Zealand, and the Richter scale is still very much in use. People in Christchurch live their lives being aware of whether the latest one was a 4.5 or a 4.8 for example.

      Anyway, well done Ferrari. They seem to be have really changed their image – I have much more respect for them as an organisation than I did a few years ago. Without being cheesy they seem both passionate and compassionate now. Look at the way they’ve stuck by Massa, and hopefully if Monaco is any indication it may pay dividends.

  3. Phil says:

    Wonderful initiative this. True CSR rather than hollow PR

  4. Otto says:

    Good show Ferrari and all the best for the rest of the season.

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