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Announcing the JA on F1 2010 Review Book: Five Rivals, One Champion
Announcing the JA on F1 2010 Review Book: Five Rivals, One Champion
Posted By: James Allen  |  09 Nov 2010   |  2:55 pm GMT  |  150 comments

I’m delighted to announce that my season review book “James Allen on F1 2010 – Five Rivals, One Champion” will be published on November 29th.

But as from today you can pre-order your copy by clicking on THIS LINK or on the front cover icon to the right.

The book is large format paperback, 248 pages with 8 pages of colour photos and costs just £9.99. All copies ordered through the JA on F1 website will be signed by me and sent out on November 29th. We are printing a limited number so it’s wise to order sooner rather than later. We sold out last year.

The book is a collection of the best posts from the season, plus plenty of new material. Having listened carefully to readers’ comments on last year’s book, I’ve added a lot more retrospective material, to provide a more rounded picture of the season.

Once again the photography is by Darren Heath, F1′s premier photographer.

It’s been a fascinating season and the JA on F1 2010 book shows the arc of the key stories of the year, from the feud between Webber and Vettel, to the Ferrari team orders row, the struggles of the new teams and the troubled comeback of Michael Schumacher.

There is plenty of thoughtful analysis on all areas of the sport, including the contrasting approach of Red Bull, McLaren and Ferrari to prioritising drivers, a red hot topic at the moment as the season reaches its climax.

And readers will find plenty of behind the scenes colour on the everyday soap opera of life in F1.

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  1. Ordered!

    Can’t wait to have it James!


    1. James Allen says:

      Thanks. Hope you enjoy it! Remember to send me feedback

  2. James W says:


  3. Will there be an audio version?

    1. James Allen says:

      Sadly not. One day maybe..

  4. Nathan says:

    Excellent, I will order this in time for Christmas (gulp!).

    When you say ‘new content’ how much can you say is new?

  5. Ian Savell says:

    Publishing so soon after the end of the season you must have written alternative endings by now. Any chance we’ll see the unused ones afterwards as a feature on your blog? I’d like to see a “Seb gave way to Mark to keep Alonso out of the title” story, even if it was totally imaginary.

      1. RickeeBoy says:

        Just don’t let Leggard commentate on Sunday otherwise we will never know who wins and your book will never be finished.!!!

      2. Highrevver says:

        tell me about it! bbc need to axe him. his commentary is not only poor, the amount of mistakes he makes and slowness to noticing things is incredible. the only reason i listen to the main comnentary is cos of martin brundle!

    1. Henry says:

      Haha that is a brilliant idea! Unfortunately I somehow doubt that alternative endings have really been written: surely it is more effort and complicated to write 5 alternate ending, all of which might be completely untrue, than to simply write one immediately after the event!

    2. Granddad says:

      The mathematical chance that Lewis has is actualy better than one would think.
      Here’s my scenario
      Red Bull are leading and being hounded by Alonso. The two red bulls take each other out and now with Alonso being chased by Lewis.
      Alonso’s engine can’t take it any more and blows up in a cloud of white smoke.
      Lewis with a big grin on his face, wins the race and the drivers Championship

      1. Fluebroggle says:

        Here’s wishing…

      2. Galapago555 says:

        If both Bulls get out, Alonso would nurse his engine till the end of the race. It will be enough for him to finish tenth!!

        Ahh, I would also like Seb to run a Vettel on Mark’s car on the first corner… ;-)

  6. superOsnola says:

    ¿Will it be translated to Spanish?

      1. Lev Piautzer says:

        not even if Alonso takes it? :)

      2. Galapago555 says:

        I bet he can read English, no matter his strong Italian (!?) accent!

  7. Jack says:

    quality, can’t wait to read this! is it paperback or hardback james?

    1. James Allen says:

      Large format paperback, 248 pages, with 8 pages of colour

  8. Christian Hepworth says:

    Just ordered! A copy for me and a copy for my dad.

    Looking forward to it arriving.

  9. James D says:

    I’m surprised how good the price is, only 9.99. Ordered!

  10. Dan Jones says:

    Looks great James.

    Will I be able to buy it for my e-reader?

  11. Ed says:

    Good news!

    Do you know if it will be dispatched to shops in Australia, as it might be quicker/cheaper to wait for that rather than paying delivery costs?

    1. James Allen says:

      Sadly not. Post to Australia isn’t too bad, I think about £8 or 9. And it’s signed if you buy it here

      1. Ed says:

        OK, I will do.

        I think this season in particular definitely worth it (and the Aussie dollar isn’t doing too bad these days)

        Thanks for the reply.

      2. Nadeem Zreikat says:

        Ed I bought last years direct from this site. Postage was higher than expected but alot cheaper than getting it in Australia or any F1 book. Plus its signed by James- can’t buy that in Australia. 18 pound all up for 1 copy.

        Bonus with our exchange rate going so well

        James looking forward to it again.

  12. Jo Torrent says:


    do you send copies outside europe ?

    I heard that among the new rules for next year the ballast use will be somehow limited. Can you tell us more please

    1. James Allen says:

      Yes, of course. And the top ten most frequent comment leavers get a free copy. I will post their names shortly.

      1. Lilla My says:

        Why didn’t I know that before? I would have been posting more comments! Maybe next year then ;-). I guess I have to simply order it now. Will be good to have something to read for the long winter break!

      2. mtb says:

        Does you take into consideration the comments that are blocked? ;)

      3. Galapago555 says:

        LOL, I bet I am between the top 10 moderated comment leavers!

  13. Neil Williams says:

    Damn, thought I was first! Looking forward to another good read, James. Are you planning any books on particular drivers, teams or era’s in the sport?

  14. Charles says:

    Any chance of a Kindle version?

    1. Agreed, also interested in a Kindle edition

      1. At least a third sale via Kindle if it’s available!

  15. Paul Mc says:

    Ah was wondering when the book would be out. Loved last years, I best get ordering!

    Great front cover photo from Darren.

  16. Gustavo says:

    I tried to preorder the book but my country, URUGUAY is not in the popup list!

    1. Gustavo says:

      Sara from grandprixlegends.com contacted me and solved the ‘missing country issue’ in a few hours. Great customer support, I already preordered.

  17. Nik says:

    Ordering the book – but I would love that photo on the cover as a poster – who owns the rights to it/where can I find it?

    must have!

      1. Rafael L says:

        Yikes, $240 for the smallest print, and $320 for one that’s big enough to be a decent poster!

        I guess you get what you pay for, but I can’t possibly afford that :(

  18. Andy C says:

    Brilliant James. Once again you’re underselling yourself though ;-)

    9.99 is a bargain!

    Great stuff. Have you already written your champions section? I bet you have ;-)

  19. jonas says:

    excellent news ….

    incidentally, with there be a reprint of your 2009 book any time?

  20. Stevie P says:

    “The book is a collection of the best posts from the season”… Oh! So do we get commission on that James? ;-) Of course, I jest… it’s your posts that you refer to, NOT the rubbish we post in response.

    Y’know, I so wish you’d chosen the picture with Button doing rabbit ears :-) But good luck with the release!

  21. FilipinoF1 says:

    James, will this include the WDC result and its analysis?

    1. James Allen says:

      Yes. Text will be finalised on Monday

  22. Silverstone79 says:

    Post number 1

    post numbers 2 to 300000001 to follow shortly…can I have my book now ?

  23. John Nicholas says:

    So who ends up winning then?

    1. James Allen says:

      …That would be telling…

  24. Gary Smith says:

    Great news – just ordered my copy and can’t wait for it to arrive! It’s a long time until Bahrain 2011 and I need an F1 fix to keep me going until then.

    Bit more effort with the signature though this year please, James… ;-)

  25. Flintster says:

    £9.99…….! Bargain at half the price – Last years book was superb James, and this years I expect no less.

    Well done and thanks for makes F1 more accessable this year to the fans.

    1. Sikas says:

      Of course it would be a bargain at half the price – that would be £5! ;)

  26. Jo Torrent says:

    There’s a colleague of yours who says that Maldonado’s deal is done. It remains to be seen who among the Williams drivers will be dumped.

    I think that Williams wants to keep the Hulk and are using Barrichello to put pressure on Hulk for a 5 year deal with 15 Millions exit clause.

    1. James Allen says:

      I think Barrichello has a contract. This situation is complicated.

      1. Marty McSuperfly says:

        That sounds about right. Williams and driver contracts never seem to get along very well. Except for Ralphs case. I never did quite get that one…

      2. six tenths says:

        Easy, you get Half a Schumacher for a quarter of the money.

        Hope you do not need a calculator. ;-)

      3. HowardHughes says:

        Oh that one’s easy. Ralf’s a great driver.

        Simples, as they say.

      4. smellyden says:

        It always is in F1

  27. Jonathan says:

    I look forward to seeing the really small typeface in the last few pages if lots of unexpected and noteworthy things happen in the last race… considering how you’ve already announced the number of pages ;)

    1. James Allen says:

      LOL! I’ve paced myself!

  28. James B says:

    done, going to have a nice collection over the next couple of years!

  29. Shane says:

    Looking forward to it James, so much has happened in a season that will be talked about for a very long time to come.

  30. Martin B says:

    Top 10 get a free copy?! Tsh! It’s quality not quantity! ;).

    Only joking. This website is superb and the level of debate in the comments section is by far the most intelligent debate I have come across on the various F1 blogs which exist. Far too many of them descend into slanging matches.

    James, you do a great job here and I can’t praise highly enough the standard of the articles you write and the content in them.

    Last year’s book was a great read, I bought it from the website and thankyou for signing it. I will also be buying this years as soon as I get home from work today. I look forward to it. A quick word for Darren Heath as well – his photography is stunning.

    Keep up the good work James.


    1. veeru says:

      That’s right. I have never seen more intelligent guys elsewhere and the knowledge they have is very high.

      If anyone is going to disrupt this healthy debate, I say dont allow them to post the comment again forever.

      By the way, Congrats to James on the book.
      I remember buying James “Michaeal Schumacher: Edge of greatness” and I read is 8 times so far from front to back

  31. Galapago555 says:

    Ordered!. Is it possible to buy a copy of the 2009 edition?

    Can’t wait for next weekend!! Almost sleepless!!

  32. Daniel Gomes says:

    Hello James,

    I’m from Brazil and I have your first book which is really great. I had no problem ordering it.

    However, I proceeded to pre-order the 2010 edition and sadly my country does not show on the countries’ list.

    How can I order it again?

    On a side note, if you ever need a translator to release your book in Brazil, contact me. I’d be glad to help this book see print in Brazil!


  33. J Jay says:

    This has been an exciting season, albeit through mistakes as much as skill; not, as a certain gimlet may have you believe, of a revised points system!

    I didn’t get last years’ book because I wasn’t so sure if the season warranted it. When I realised Brawn’s unique achievement wouldn’t be repeated, it had sold out.

    Won’t be making that mistake again.

  34. Michael says:

    havent been on this website enough this year to be honest. going to order the book regardless. looks very good. all the best

  35. terryshep says:

    James, if you’ve already written the ending, could you please reveal who wins the WDC this weekend?

    1. veeru says:

      No Terry, he said he is going to finalize it on Monday. It is a waste of time to write alternative endings…

      1. terryshep says:

        A clumsy joke on my part, Veeru. Enjoy the finale!

  36. Guy says:

    Many thanks James – 2 copies ordered. I shall look forward to reading it over christmas as will my father in law (yes malcolm this is one of your pressies!)

  37. Andy C says:

    Just read some comments from Lewis Hamilton saying of he can’t win the wdc he’d like mark webber to win it.

    I bet mclaren would love to skupper Ferrari and one side of the redbull garage!

    I just wish it was the weekend. It is going to be brilliant.

  38. HowardHughes says:

    Looks cool. Or, you could have called it “4 Champions, One Rivalry…”

  39. jeroen says:

    Problem is in a way youmight struggle to have a happy ending to this season for your book, I feel more controversy comming our way (as this surley is a big part of the 2010 season)

    1. If Vettel wins it are we going to be talking about how RB blew up Mark’s engine from the pitwall just after Alonso’s wheel came off cause red bull would ever only let vettel win it.
    2. If Webber wins surely its because Vettel let him through and he only wins it through team orders eventhough they had sworn on their lives they would not.
    3. If Alonso wins it its just because either the two RB drivers could not get out of eachother’s hairs and thus the worst result ever by a car that is so dominant or he ends up winning with a 2nd place and is accused of winning due to teamorders.

    My predicted ending is that Hamilton won it after Vettel took himself and Alsonso out at the first corner, while Mausschnitzel got so angry about this he accidently blew that big red button on the pitwall Horner told him not to touch (you know the one that puts young pretty germans before old stuborn Australians by “accident”)

  40. Dorian says:

    Will you ship to the U.S.A.?

    I would love to have one!

    1. James Allen says:

      Yes definitely, click on the link

  41. Andy C says:


    After reading gerhard bergers comments recently I started to recall some of the practical jokes gr pulled on ayrton over the years.

    I’m sure you have heard most of them, but I thought it would make a great book that fans would love.

    One of my favourites is the story about Berger and alesi “borrowing” a lancia delta integrale from outside the offices at maranello and trashing it around the test track. Legend has it that alesi was driving and Berger was on the hand brake. I believe they parked it on it’s roof, and it was Jean todts.

    Any idea if that is true? I wouldn’t be surprised with gerhard involved.
    What’s Your favourite story or Annecdote on practical jokers/bad behaviour.

  42. Allan B says:

    I have ordered 2 copies, as I managed to ‘convert’ a neighbour of mine over here in Canada from Nascar. He is just amazed now with F1 and he will be very surprised to see your Book under his Xmas Tree…..

    Tis sure has been one hell of a season and it is not quite over just yet, maybe one more sting in the tail to come.

    Keep up the fantastic work James.

  43. Paul Mc says:

    Any special foreword in this years book James? Nice touch getting Ross for last years.

  44. Wollie says:

    Will definately order this book, just have to wait until I’m home because my creditcard is not with me right now.

    Shipping would have to take place to Costa Rica or to friends in The Netherlands that can bring the book for me.

    James, you have fans all over the world ;).

  45. Galapago555 says:

    James, typical off topic coment.

    Some people have texted before about an interesting issue: to know the origin of your readers split by countries. I seem to remember a comment of yours saying that some 60% of your readers are non-UK based, could this figure be right? Are you including in the book some data regarding this point?

  46. Thomas in Australia says:

    Hmmm Webber is looking like a champion in that picture James. The book is published on my birthday, how could i not order a copy! :D

    Offtopic here – any chance you could invite Darren Heath to write a guest article on the blog about his experiences this year, the gear he shoots with and some of his favourite pics of the year?

    Can’t believe the season is over this weekend. Hoping Webber or Vetell win in fair and square. This brilliant season deserves not to be remembered for a “team orders” World Drivers Champion.

    1. James Allen says:

      You can read Darren’s blog at darrenheath.com

  47. Damian J says:


    Any reason why you didn’t hold off the print run until after the last race to get an end of season comment in the book?

    1. James Allen says:

      I did, that’s why the book isn’t published until the end of the month..It will be right up to and including the last race

  48. d.h. says:

    Ive ordered my copy, have throughly enjoyed all the views and news on this website, im very pleased i found it. a fantastic insight into the world of f1.

  49. Paul L says:

    Enjoyed last year’s book James. Thanks

  50. Daniel says:

    Hi James, will you be doing a public book signing like you did last year?

    1. James Allen says:

      I’m thinking about it.

  51. David Turnedge says:

    Fantastic! I enjoyed last years’ and looking forward to this year.

    James, you’re living proof of journalism paying in the Internet age; Rupert Murdoch should be offering you a job considering the struggles he’s having with his online strategy.

  52. Ashley says:

    Purchased, thanks for great coverage once again and the fan forum earlier this year James, great stuff!

  53. John says:

    I was going to order the book and then when I found out postage to Australia was almost the same as the book I thought again and then read the comments on your book post I then thought again and have ordered one and now I thinking about ordering another for a present. The book is so cheap for what it is, thanks. As a Mark Webber fanatic I am hoping the final chapter on Sunday will involve a Mark Webber Pole and authentic win which he is capable of.

    Love your work and your site James. Thanks for quality F1 articles.

    1. Jo Torrent says:

      I won’t rule out a Webber victory but a Webber pole is very unlikely.

  54. Matthew Hillman says:

    This has got to be the most comprehensive website of F1.

    I found the site about half way through the season, and it has gone straight to the top of my bookmarks!

    BTW,We miss you on tv commentary!

  55. Magda says:

    ha, i am very happy. My second book from JA. Love it !

  56. Alfonso says:


    Can’t wait to have it too James!!

    Thanks a lot for your work.


  57. BMG says:

    My son is a bigger f1 fan than me, I think I will buy it for him and read it when he has finished it.

    James what a season, I hope next year will be just as exciting.

    I am really interested in who will partner Kubica at renault next year,I feel he needs a Team Mate to push him before we can say he is the next big thing.

    1. Jo Torrent says:

      I guess it’s Vitali Petrov. Putin tested a Renault in Russia. There’s a Russian GP in 2014 and Renault (which is no longer Renault) has a Russian sponsor and above all needs money so without the slightest clue, I’m sure Petrov will be there next year.

  58. Ken says:

    Book ordered,…but I thought it rather expensive when the postage to Australia was included,…however, I am sure it will be worth the cost.

    Any chance of you returning to commentating James?, ….would be good if you did.

    Cheers, Ken

  59. Nick says:


    I have been waiting just so I can order an xmas gift for myself that I know I will really like and want.

    Thanks for the insightful commentary…

    1. Andy C says:

      LOL. I just sent it out to my family and said, in case you are looking for ideas for my small christmas presents ;-)

  60. Skronk says:

    Who wrote the book? The typeset on the cover is too small.

  61. chris says:

    Just a quickie, Nathan in post#4 asked how much is new content?
    Last years book was a good read despite the fact that I had read it all here during the year, but then again if it’s good enough for Clarkson . . . .

    1. James Allen says:

      There is a lot more new writing this year – ie stuff that was not on the site – probably three or four times more than last year.

      1. chris says:

        Great – many thanks.

  62. Suraj Gidwani says:

    Cant beleive it ! Never read a book in my life but i still oredered this one.

    I am a huge schumy fan and i want to read more about his struggled comeback.

    Also this season has seen some intereting episodes with the top 4 teams.

    I am sure it will be a good read. Looking forward to it !!

  63. McLaren Fan says:

    Thanks James.


    I hope you have covered all five contenders equally with no bias, giving credit where its due!

  64. fourseven says:

    Thanks James. Looking forward to it.

  65. Benni says:

    Just preordered it!

    This is actually the first F1 book I have ever bought, and considering how great this blog is there’s no doubt this book will be a fantastic read.

    1. James Allen says:

      Thanks, please let me have your feedback

  66. William says:

    ordered with pleasure!

  67. James Bond says:

    One is travelling for Croatia.
    Just ordered it.
    Only i can’t understand why are shipping costs so high.
    100 km from here and difference is 4 pounds…
    Lokking forward to receving it…

  68. John says:

    Hi James, Hope it is ok I have posted a link on our forum telling our members about your book.


  69. Rob says:

    Just ordered it and I’m really looking forward to this, it’s a great idea. I love the this site and the way you go about things. I’ve also enjoyed your editorials for one HD (TV Channel in Australia). Keep it up I’m loving it!

    1. James Allen says:

      Thanks for that. Please give me feedback on book when you get it

  70. Daniel Gomes says:

    Hello James,

    I’m from Brazil and I have your first book which is really great. I had no problem ordering it.

    However, I proceeded to pre-order the 2010 edition and sadly my country does not show on the countries’ list.

    How can I order it again?

    On a side note, if you ever need a translator to release your book in Brazil, contact me. I’d be glad to help this book see print in Brazil!


    1. James Allen says:

      Our e commerce partner Grand Prix Legends is working on this and has your email address. It will be sorted

  71. Daniel Gomes says:

    Yeah, shame on me. I opened your blog this morning even before I checked my mail and it was already sorted.

    Already ordered!

    Thanks James! Roll on Abu Dhabi!

  72. Paul Walker says:

    Looks like it will be a great read…

    I’m interested to know if you had any thoughts on if/how Jenson’s season has been compromised by the situation with his race engineers illness since Canada? At this point he seemed to be right on Lewis’ pace, whereas since then there more often than not been few tenths between them ?

  73. Andrew S says:

    After last years debacle where I made so many hints to my girlfriend (now fiancee so she is forgiven) that I wanted JA book – imagine my incandescent rage on Christmas morning when I unwrapped my presents to find – socks-ties-jumpers-and a raft of other extremely useful stuff and a mixture of toys but no JA book.

    This year im getting it for myself…

  74. Sarvar says:

    Hi James,

    Is it shipped within GB/EU only?

    I’d love to get it but couldn’t order with delivery to Moscow (Ru).


    1. James Allen says:

      We can do Russia. I’ll forward your mail to the distributors.

      1. Ivan Gorbunov says:

        I’ve ordered 2 books with delivery to Russia, Moscow, there was no problem at all.

      2. James Allen says:

        Thanks! F1 is coming alive in Russia

  75. Bob M says:

    May i please know if these will be available in the Philippines or anywhere in Southeast Asia?

  76. azac21 says:

    James, hi.
    I pre-ordered the book yesterday but have no email confirmation yet. Will you be able to check it?

    Order Ref. No. is 303309

    Will you be able to check if the order has gone through? A posting at the same time was never picked up either.

  77. Simo says:

    Pre-ordered my book! Cannot wait to get reading it, I will have another read through last years book just to refresh my memory!

    May I make a special request?!

    You and Martin Brundle must do a book today, I think you worked really well together, with his racing background knowledge and your over-all knowledge of the sport. I’m sure their would be plenty of interesting stories between the two of you!

  78. Craig says:

    The pre-order link has been subtly emailed to my other half. Hopefully father christmas will be leaving it as a stocking filler. :)

  79. Abhi says:

    I ordered it but I’m in the US. Wouldn’t the postage be different for sending it over the Atlantic?

  80. Lilla My says:

    It’s been this year that I discovered this site and it’s been a nice addition to races and a great insight into F1. Thanks a lot :).
    What’s more this is going to be my first book about F1 :).

    And I was just wondering – what one has to do to get the authograph of the author in the book ;-)?

    1. James Allen says:

      I will sign all books ordered through this site. Thanks

  81. Paulinho says:

    Will there be a movie ?

    Maybe with Sylvester Stallone playing the part of Mark Webber :-/


    1. Joe Tanto says:

      Will there be a movie ?
      Maybe with Sylvester Stallone playing the part of Mark Webber :-/

      Sign me up.

      Ordered this year’s book, will sit nicely alongside last year’s, before we know it we will all be ordering next year’s. 2010 has flown by so quickly, what a fantastic F1 season.
      Have read this website everyday, Thanks James.

  82. Simo says:

    James, if you had the chance to go back and write about another Formula One Season in terms of your book format. What year would it be?

  83. notme says:

    Ok, i ordered!
    I’m in Canada and it’s costing me a FORTUNE!!
    Better be good! and definitely a feedback will do! :)

    thank you!

  84. Darren says:

    Ordered, I await with anticipation. Il take this opportunity James to thank you for providing this website, I think this is by far the best F1 website out there. Your insight and stories into our quite hard to follow sometimes sport, are superb.

  85. Oscar says:

    hi there James, is this the first year you publish this kind of book? sorrry for my lack of knowledge, but i started following your blog this year. btw, just ordered the book two minutes ago!!!

  86. Olivier says:

    hello James,

    will the events of last Winter* also be included in this book? Or does the book start with the Bahrain race?

    * Jenson’s sudden departure from Brawn, Schumacher’s shock return, the Mercedes Brawn merger, the race of the new teams getting ready for Bahrain and the demise of USF1. What a hot Winter it was.

    And it looks like this Winter will be no exception with the ongoing yet confusing Lotus feud: Group Lotus is trying to rewrite the history books. Historically, Group Lotus and Proton have nothing to do with Team Lotus. Bring on the black/gold cars!

  87. Tom says:

    Hi James, will this book be available through Amazon again? I have some gift vouchers to use up and this will do very nicely!

    1. James Allen says:

      It will but not for a few weeks

  88. Baart says:

    Hi James. Your book is very very interesting. I`ve got this book 2 days ago and I`m already on the chapter 5.

    But why you put only a few pictures and all in a middle of the book ? Is this a matter of costs ?


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