Ferrari boss Stefano Domenicali unveiled a new look logo for the Formula 1 team in the Silverstone paddock today.
The Prancing Horse is probably the most iconic logo in the whole of F1, not least because of its history and the mythology attached to it. The simple Prancing Horse has been worked up into a modern design, combining the old and the new.
The new logo will come into force in 2011 and is noticeably different from the current one in that it does not have the distinctive bar code design which ran into some problems earlier this season, due to it’s association with the Philip Morris Marlboro brand. However the team continues to be called “Scuderia Ferrari Marboro”.
“We chose Silverstone because it was here in 1951 that Ferrari took its first Formula 1 win with Jose Froilan Gonzalez, ” said Domenicali, taking every opportunity to underline Ferrari’s long history in the sport, which has been a real theme in the last 12 months. “Although revealed today, the new logo will make its debut next season, starting in January and will be visible on all elements of the racing department; the cars, team kit, driver race suits and all initiatives linked to the Ferrari Driver Academy, so that the new design will be linked to all future Ferrari’s racing activities.”