Ferrari has become the first team to launch its new car in a ceremony at Maranello this morning.
The tone was of renewal; a team leaving behind the skeletons of a disastrous 2009 campaign and striding forward confidently with powerful new people and new assets like Fernando Alonso and Santander. Alonso upped the ante when he spoke of the pride the Ferrari supporters will feel when they win the championship, as he hopes.
Dubbed the F10, the new car has echoes of last year’s Red Bull car, particularly the nose. The sidepods are smaller than last year’s. The colour scheme reflects the importance of Santander as a sponsor; the front and rear wings and bargeboards are white with Santander in red lettering standing out.
The front tyres you see are the 2010 specification narrow Bridgestones.
Speaking as his team unveiled the car, team principal Stefano Domenicali said,
“This championship will be very important for us. We have two new drivers; Fernando Alonso, is a twice world champion.. He already appears among the big champions in F1, it is the right moment for him, for us, he wants to be successful and we want to repeat what the team concept is in our group.
“Felipe, we are talking of a new version of Felipe, but after such a dramatic championship like last year with the accident in Hungary and such a fantastic season, Felipe has all the assets to prove that he is a very successful one, he can prove that he wants to restart his pathway that destiny interrupted it in Hungary. Good luck to both of them.”
Ferrari president Luca di Montezemolo said that he was as excited about this launch as he was in 1974 when he started with the team. He described Ferrari as a ‘renewed team’ , with new personnel coming in to invigorate the team. And said that that 2009 was the most negative year, like 2005 when they only won one race.
Felipe Massa, who will drive the car for the first time this afternoon at a shakedown at Fiorano said he was pleasded to be back in business,
“I had the accident and everything else that happened. I am proud and very happy and feel that I want to work more than ever, so I would really hope that this will be a very competitive car and we will be fighting for the championship and our Ferrari, the red car, will be in pole position.”
New signing Fernando Alonso said, “This is the first time for me, the first presentation for Ferrari, and it is a big emotion for me. We are ready to take this challenge and the responsibility to bring it to 100 per cent of its potential. Felipe and I will be a very strong team and we hope we will make all the Ferrari supporters around the world very proud to see this car winning the championship.”