The McLaren Technology Centre hosted a celebration last night of TAG Heuer’s 25th anniversary as a sponsor of the McLaren team. And today they announced an extension to one of sport’s longest sponsorship deals.
From McLaren’s side Lewis Hamilton Martin Whitmarsh and Ron Dennis were there, from TAG Heuer’s side, CEO Jean-Christophe Babin and Honorary Chairman Jack Heuer. This year is also TAG Heuer’s 150th anniversary as a watch maker.
TAG Heuer has worked closely with the team and its drivers over the years, creating some memorable campaigns. The “Don’t crack under pressure” campaign featuring Ayrton Senna being a favourite with many people.
The company revealed two new watches, the Silverstone and the Calibre 1887.