Jenson Button collected a trophy yesterday at the BBC’s Sport Personality of the Year award, but not the one he was expecting.
The award is based on a public vote during the programme and this year’s Sports Personality event was totally overshadowed by the X Factor talent show which was on at the same time on ITV and which drew an audience of 20 million people. BBC had a mere 4.7 million. This may well have contributed to Button’s demise, as Giggs’ supporters, particularly the Manchester United and Welsh contingents, were more committed to getting their man the vote. Button’s allies were concerned about this before the weekend.
Button will not be the only one licking his wounds this morning. Bookies William Hill took a bet from an individual of £24,560, the largest ever staked on the BBC Sports Personality event on Button at odds of 4/5 – giving the punter a potential return of £44,208.
But it wasn’t a bad weekend for Button; on Friday he claimed his trophy as F1 World Champion.