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> <channel><title>Comments on: Why Mercedes is moving towards Brawn, away from McLaren</title> <atom:link href="http://www.jamesallenonf1.com/2009/09/why-mercedes-is-moving-towards-brawn-away-from-mclaren/feed/" rel="self" type="application/rss+xml" /><link>http://www.jamesallenonf1.com/2009/09/why-mercedes-is-moving-towards-brawn-away-from-mclaren/</link> <description>Formula 1 / F1</description> <lastBuildDate>Sat, 31 Jul 2010 21:52:02 +0000</lastBuildDate> <generator>http://wordpress.org/?v=2.9.2</generator> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <item><title>By: Tim</title><link>http://www.jamesallenonf1.com/2009/09/why-mercedes-is-moving-towards-brawn-away-from-mclaren/comment-page-1/#comment-24329</link> <dc:creator>Tim</dc:creator> <pubDate>Tue, 06 Oct 2009 10:27:07 +0000</pubDate> <guid
isPermaLink="false">http://www.jamesallenonf1.com/?p=3571#comment-24329</guid> <description>James , i think there is a lot more to this than just rumour.The driver market is irrelevant in the ambitions of Mercedes Benz and McLaren. Both have longer term growth strategies at a corporate level that need to be exercised.Mercedes always wanted to have a Silver Arrows in F1, bu that project was shelved in 1993 as too risky. Mercedes then entered F1 as Sauber Mercedes, with the original Silver Arrow painted black.Ron Dennis has never wanted to sell McLaren MP4 to anyone and the partnership with Mercedes was mutually beneficial at the time.Now the world has changed. McLaren is in a position to own and develop its own engine (buying one would clearly save cash) to bolster its road car brand. This creates share holder value and establishes McLaren as a sports car producer in its own right.Ross Brawn had never intended to keep Brawn GP anyways. He took the opportunity to raise the share price of ex BAR, ex Honda assets with a view to selling it too a manufacturer in future. This strategy would make sense if you now own the assets and liabilities. Buy it low, sell it high = Profit.
Then engineer a role as team principal and draw a salary and share  options to incentivise yourself. Bernie did, Richard Branson does it so why wouldn&#039;t Ross Brawn?This is very exciting for F1 if it comes to fruition. Perhaps this move will temp VAG into F1 either under the VW or Audi (or perhaps Lambo or Bentley which would make sense in the market those brands compete).Manufacturers can be the death of F1 but if the environment (costs, rules, politics) is correct then manufacturers can be the life blood of F1.This move by McLaren and Mercedes is not about drivers, its about corporate strategy. F1 is a business and is used to create brand equity. There is no higher brand equity than a Mercedes Benz F1 race car painted Silver and called a Mercedes benz, not a McLaren Mercedes.
Same holds true for McLaren. The customer of the MP4/12c will more easily identify with a Vodaphone McLaren than a Vodaphone Mc Merc.Bmw is a privately owned company, they would want to sell the engine programme as a going concern to get cash back in the bank for R$D.There is a lot of sense to all of these moves.</description> <content:encoded><![CDATA[<p>James , i think there is a lot more to this than just rumour.</p><p>The driver market is irrelevant in the ambitions of Mercedes Benz and McLaren. Both have longer term growth strategies at a corporate level that need to be exercised.</p><p>Mercedes always wanted to have a Silver Arrows in F1, bu that project was shelved in 1993 as too risky. Mercedes then entered F1 as Sauber Mercedes, with the original Silver Arrow painted black.</p><p>Ron Dennis has never wanted to sell McLaren MP4 to anyone and the partnership with Mercedes was mutually beneficial at the time.</p><p>Now the world has changed. McLaren is in a position to own and develop its own engine (buying one would clearly save cash) to bolster its road car brand. This creates share holder value and establishes McLaren as a sports car producer in its own right.</p><p>Ross Brawn had never intended to keep Brawn GP anyways. He took the opportunity to raise the share price of ex BAR, ex Honda assets with a view to selling it too a manufacturer in future. This strategy would make sense if you now own the assets and liabilities. Buy it low, sell it high = Profit.<br
/> Then engineer a role as team principal and draw a salary and share  options to incentivise yourself. Bernie did, Richard Branson does it so why wouldn&#8217;t Ross Brawn?</p><p>This is very exciting for F1 if it comes to fruition. Perhaps this move will temp VAG into F1 either under the VW or Audi (or perhaps Lambo or Bentley which would make sense in the market those brands compete).</p><p>Manufacturers can be the death of F1 but if the environment (costs, rules, politics) is correct then manufacturers can be the life blood of F1.</p><p>This move by McLaren and Mercedes is not about drivers, its about corporate strategy. F1 is a business and is used to create brand equity. There is no higher brand equity than a Mercedes Benz F1 race car painted Silver and called a Mercedes benz, not a McLaren Mercedes.<br
/> Same holds true for McLaren. The customer of the MP4/12c will more easily identify with a Vodaphone McLaren than a Vodaphone Mc Merc.</p><p>Bmw is a privately owned company, they would want to sell the engine programme as a going concern to get cash back in the bank for R$D.</p><p>There is a lot of sense to all of these moves.</p> ]]></content:encoded> </item> <item><title>By: Nicollers</title><link>http://www.jamesallenonf1.com/2009/09/why-mercedes-is-moving-towards-brawn-away-from-mclaren/comment-page-1/#comment-21074</link> <dc:creator>Nicollers</dc:creator> <pubDate>Tue, 22 Sep 2009 09:25:04 +0000</pubDate> <guid
isPermaLink="false">http://www.jamesallenonf1.com/?p=3571#comment-21074</guid> <description>So if McLaren are unable to make use of BMW, Renault and Mercedes engines, that leaves one engine provider no one has dared mention....Could it happen?</description> <content:encoded><![CDATA[<p>So if McLaren are unable to make use of BMW, Renault and Mercedes engines, that leaves one engine provider no one has dared mention&#8230;.</p><p>Could it happen?</p> ]]></content:encoded> </item> <item><title>By: jose</title><link>http://www.jamesallenonf1.com/2009/09/why-mercedes-is-moving-towards-brawn-away-from-mclaren/comment-page-1/#comment-20677</link> <dc:creator>jose</dc:creator> <pubDate>Mon, 21 Sep 2009 07:57:58 +0000</pubDate> <guid
isPermaLink="false">http://www.jamesallenonf1.com/?p=3571#comment-20677</guid> <description>Adam, i think james replay is pretty clear. Very small deal, based on lewis not mclaren. And the deal santander -ferrari is much more money than it was at mclaren.
Hamilton is one of the biggest assets mclaren has, and santander can see it.
Do not get me wrong, i grew up with mclaren, lauda, prost, senna. I love the team. But this does not stop me seeing the reality. They did not capitalize on the potential. About the road car, i do not have any doubt it is a ferrari beater.</description> <content:encoded><![CDATA[<p>Adam, i think james replay is pretty clear. Very small deal, based on lewis not mclaren. And the deal santander -ferrari is much more money than it was at mclaren.<br
/> Hamilton is one of the biggest assets mclaren has, and santander can see it.<br
/> Do not get me wrong, i grew up with mclaren, lauda, prost, senna. I love the team. But this does not stop me seeing the reality. They did not capitalize on the potential. About the road car, i do not have any doubt it is a ferrari beater.</p> ]]></content:encoded> </item> <item><title>By: Thomas</title><link>http://www.jamesallenonf1.com/2009/09/why-mercedes-is-moving-towards-brawn-away-from-mclaren/comment-page-1/#comment-20666</link> <dc:creator>Thomas</dc:creator> <pubDate>Mon, 21 Sep 2009 03:37:17 +0000</pubDate> <guid
isPermaLink="false">http://www.jamesallenonf1.com/?p=3571#comment-20666</guid> <description>McLaren have built there own engine for the MP4 12C.  It is probably this that has ticked off Mercedes more than anything else.I have been to the McLaren Technology Centre and from what I have seen they are more than capable of building their own engine.</description> <content:encoded><![CDATA[<p>McLaren have built there own engine for the MP4 12C.  It is probably this that has ticked off Mercedes more than anything else.</p><p>I have been to the McLaren Technology Centre and from what I have seen they are more than capable of building their own engine.</p> ]]></content:encoded> </item> <item><title>By: Paige Michael-Shetley</title><link>http://www.jamesallenonf1.com/2009/09/why-mercedes-is-moving-towards-brawn-away-from-mclaren/comment-page-1/#comment-20649</link> <dc:creator>Paige Michael-Shetley</dc:creator> <pubDate>Sun, 20 Sep 2009 21:25:24 +0000</pubDate> <guid
isPermaLink="false">http://www.jamesallenonf1.com/?p=3571#comment-20649</guid> <description>I&#039;ve got to think this is what McLaren is looking to do, especially since they&#039;re stepping up as a sports car manufacturer with the aim of being the British Ferrari.The engine freeze will probably be scrapped soon.</description> <content:encoded><![CDATA[<p>I&#8217;ve got to think this is what McLaren is looking to do, especially since they&#8217;re stepping up as a sports car manufacturer with the aim of being the British Ferrari.</p><p>The engine freeze will probably be scrapped soon.</p> ]]></content:encoded> </item> <item><title>By: James Allen</title><link>http://www.jamesallenonf1.com/2009/09/why-mercedes-is-moving-towards-brawn-away-from-mclaren/comment-page-1/#comment-20628</link> <dc:creator>James Allen</dc:creator> <pubDate>Sun, 20 Sep 2009 17:27:44 +0000</pubDate> <guid
isPermaLink="false">http://www.jamesallenonf1.com/?p=3571#comment-20628</guid> <description>I think it has not been as successful as it could and should have been. Mercedes made mistakes, they had some difficult years in the mid 2000s with the engines, failures etc, but I think both sides would say that they didn&#039;t do as much as they ought to have done</description> <content:encoded><![CDATA[<p>I think it has not been as successful as it could and should have been. Mercedes made mistakes, they had some difficult years in the mid 2000s with the engines, failures etc, but I think both sides would say that they didn&#8217;t do as much as they ought to have done</p> ]]></content:encoded> </item> <item><title>By: Giuseppe F1</title><link>http://www.jamesallenonf1.com/2009/09/why-mercedes-is-moving-towards-brawn-away-from-mclaren/comment-page-1/#comment-20616</link> <dc:creator>Giuseppe F1</dc:creator> <pubDate>Sun, 20 Sep 2009 15:22:03 +0000</pubDate> <guid
isPermaLink="false">http://www.jamesallenonf1.com/?p=3571#comment-20616</guid> <description>Yes they have - Toro Rosso won a race with a customer Ferrari engine in 2008......and at Monza no less!</description> <content:encoded><![CDATA[<p>Yes they have &#8211; Toro Rosso won a race with a customer Ferrari engine in 2008&#8230;&#8230;and at Monza no less!</p> ]]></content:encoded> </item> <item><title>By: Antonis</title><link>http://www.jamesallenonf1.com/2009/09/why-mercedes-is-moving-towards-brawn-away-from-mclaren/comment-page-1/#comment-20602</link> <dc:creator>Antonis</dc:creator> <pubDate>Sun, 20 Sep 2009 13:43:52 +0000</pubDate> <guid
isPermaLink="false">http://www.jamesallenonf1.com/?p=3571#comment-20602</guid> <description>James,do you think that Mercedes were completely satisfied with their cooperation and results with McLaren?You mention the tension coming from scandals. But a moment&#039;s reflection reveals that for such a high profile collaboration, the results were rather poor...3 drivers championships, and 2 constructors??</description> <content:encoded><![CDATA[<p>James,</p><p>do you think that Mercedes were completely satisfied with their cooperation and results with McLaren?</p><p>You mention the tension coming from scandals. But a moment&#8217;s reflection reveals that for such a high profile collaboration, the results were rather poor&#8230;</p><p>3 drivers championships, and 2 constructors??</p> ]]></content:encoded> </item> <item><title>By: Kevin Crowley</title><link>http://www.jamesallenonf1.com/2009/09/why-mercedes-is-moving-towards-brawn-away-from-mclaren/comment-page-1/#comment-20576</link> <dc:creator>Kevin Crowley</dc:creator> <pubDate>Sun, 20 Sep 2009 11:03:17 +0000</pubDate> <guid
isPermaLink="false">http://www.jamesallenonf1.com/?p=3571#comment-20576</guid> <description>&quot;No other team has won a GP race with a Ferrari engine, and if any other team has, no more than one race with a Renault or a Toyota engine (I don’t want to check it out).&quot;Toro Rosso won the Italian GP last year with a Ferarri engine, and Red Bull have won 3 races this year with a Renault engine. Although not even Toyota themselves have won a race with their engine...</description> <content:encoded><![CDATA[<p>&#8220;No other team has won a GP race with a Ferrari engine, and if any other team has, no more than one race with a Renault or a Toyota engine (I don’t want to check it out).&#8221;</p><p>Toro Rosso won the Italian GP last year with a Ferarri engine, and Red Bull have won 3 races this year with a Renault engine. Although not even Toyota themselves have won a race with their engine&#8230;</p> ]]></content:encoded> </item> <item><title>By: James Allen</title><link>http://www.jamesallenonf1.com/2009/09/why-mercedes-is-moving-towards-brawn-away-from-mclaren/comment-page-1/#comment-20540</link> <dc:creator>James Allen</dc:creator> <pubDate>Sun, 20 Sep 2009 07:07:46 +0000</pubDate> <guid
isPermaLink="false">http://www.jamesallenonf1.com/?p=3571#comment-20540</guid> <description>Building a series engine for a road car and building an F1 engine are two very different things. I&#039;m not aware that the end result of this strategy is for them to build F1 engines, but I&#039;ll find out. Clearly they wanted the ability to build their own road car, engine and all and there will be other models, no doubt soon.</description> <content:encoded><![CDATA[<p>Building a series engine for a road car and building an F1 engine are two very different things. I&#8217;m not aware that the end result of this strategy is for them to build F1 engines, but I&#8217;ll find out. Clearly they wanted the ability to build their own road car, engine and all and there will be other models, no doubt soon.</p> ]]></content:encoded> </item> </channel> </rss>
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