Just back from a press conference at the Landmark Hotel, London, where Bernie Ecclestone said more about the proposed “medals” scheme in F1 and announced that LG the consumer electronics group, will sponsor F1 next year. You as viewers will be very aware of this deal as you watch, because the timing graphics, which appear on screen every 20 seconds of so will be LG branded. I think they will also sponsor the rev counter graphic you see on screen. They will develop F1 branded telies and other products off the back of the deal.
The deal was put together by Just Marketing, who also pulled in Johnnie Walker, Hilton Hotels and Lenovo to F1. Interestingly the event was fronted by BBC’s new F1 anchor Jake Humphreys, with whom I had an enjoyable chat. He’s a decent bloke, from the looks of things and he’s followed the sport for a while, so he’s not without knowledge. And he must be a sharp operator as he got himself a nice little earner today before he’s even hosted an F1 show!